Keyword Research That Actually Supports Revenue
Move beyond search volume and build keyword lists around buying intent, product fit, and content quality.
Search volume is only one signal
High-volume keywords can look attractive, but they are not always the best place for an early-stage team to focus. A lower-volume query with strong product fit can be more valuable than a broad topic with vague intent.
The best keyword research balances demand, intent, authority, and the company's ability to answer the topic better than existing results.
Sort keywords by job to be done
Group keywords by the reader's situation. Are they learning, comparing, solving a problem, or ready to choose a product?
This makes it easier to decide what kind of page should exist and what the page needs to accomplish.
Add a product fit score
Give every keyword a simple product fit score from one to three. A score of three means your product or service is naturally part of the solution. A score of one means the topic is mostly informational.
This helps teams avoid content that attracts traffic but does not create momentum.